Food Packaging Tips

If you want to make your product stand out amongst all the others, there are a few important things you need to keep in mind when it comes to your packaging. As a food manufacturer and co-packager for specialty foods, we want to give you a few food packaging tips on how to improve. Here are 6 great ways to improve your food packaging:

1. Usability Tips for Food Packaging

This is extremely important. If your food packaging is complicated and hard to use, your consumer may get frustrated and not even get to enjoy your product. Make sure that your food packaging looks great while still maintaining its usability.

2. Clarity

Let’s face it, when a shopper is in the aisle of a grocery store looking at rows of jam or pickles, they’re going to reach for the product that jumps out to them. Have food packaging that catches the eye, but make sure you’re clear in your messaging.

3. Integrity

Here at Food Palace,  trust is very important to us – we also understand that trust between you and your target consumer is important too. That’s why the photos we use for your food packaging will never be edited to look different than the actual product.

4. Authenticity

It’s important to see what your competition is doing, but always stay true to your own brand.  You want your food packaging to be eye catching and relatable so that it draws consumers in.

5. Shelf Impact

The first impression your packaging has is on the Grocery Store employees. Grocery stores pay great attention to packaging details during product placement – make sure your packaging stands out from the crowd.

6. Versatility

Just like the food you’re packaging, great food packaging designs have a recipe. Make sure that your product and its packaging have something unique about them.

Food Palace – Specialty Foods Manufacturer

We hope these food packaging tips have given you an idea on ways to improve your food packaging. When it comes to food manufacturing and co-packaging, Food Palace has served over 350 clients successfully. Ready to get started? Tell us about your product and let’s start putting together a production plan today.