Many consumers dream of having their family recipe on store shelves one day.  You might think this starts with running a family operation from the comfort of your kitchen. But working with a co-packing company can help start your food business quicker, as they can produce a larger volume.  Follow these steps, and this process will run as smoothly as possible. 

Know Your Recipe

Identify each ingredient with specific measurements to help your co-packer deliver the best results.  Also, include a description of the ingredient and the brand.  For instance, “*brand name* Italian Tomatoes – whole peeled.”  Further, most distributors require a nutritional panel; this info is key to register a nutritional analysis. 

Register Your Product

Credible universities like Rutgers can help create the product’s nutritional label through their Food Science programs.  Alternatively, some co-packers offer this service for an additional fee.  Most private co-packers require the customer to register their product with the FDA, which is preferred by most grocery chains.

Make Your Product Stand Out

It’s time to get creative!  Now, you’ll want to design your main product label. Be sure to communicate to your graphic designer exactly what you’d like the product’s label to look like.  Additionally, sourcing specialty bottles for a wholesale price will give the product more appeal.

Approach the Co-Packer

Remember that when you contact a co-packer, many potential clients believe they have the next “best recipe”.  But, co-packers could be put off by enthusiasm over a generic product. Instead, focus more on your unique brand story with strong marketing to drive sales.

Have a Marketing Plan

It’s not only the quality of a product that makes it succeed, but also the marketing strategy behind it.  By building a following on social media, this will help drive e-commerce sales online.  Larger distributors and grocery chains will see value in this, and eventually will want to sell your product.

Take the First Step to Work with a Co-Packing Company

At Palace Foods Inc., we’re proud to bring your specialty food products and recipes to life. We work hard through our tried and true manufacturing techniques to exceed client expectations with every batch. Whether you need low or high volume, pasteurization, or hot and cold fill specialization- our team is ready to help you begin your food business. To learn more and have your questions answered by our expert team, contact us today!