The two most popular holidays in the U.S. each year are usually Thanksgiving and Christmas. Because of this, it’s no surprise that companies will try to capitalize on a consumer’s love for the holiday season. Seasonal packaging and holiday packaging is an important part of many brand’s marketing strategies, and co-packers help bring this strategy to life. It seems like with each season, companieslearn more about their target market and intended audience; like what types of imagery works and doesn’t work, and so on.

Aside from pleasing your current audience, seasonal packaging can help your product standout from competitors that maybe haven’t changed their packaging. Read on to learn how co-packing companies can play a role in putting the final touches on your holiday marketing strategy.

Adding a Personal Touch

An effective and sincere gesture that is more popular with smaller companies is writing handwritten “thank you” notes to customers along with their order.  This personal touch can build better brand loyalty and brand recognition!

Holiday Packaging Overhaul

Larger companies tend to completely overhaul their packaging when the seasons change. Some of the most notable are fast food companies and large coffee brands like Starbucks and Dunkin Donuts. 

It’s important to remember that if you decide to undergo an overhaul, seasonal packaging should be as on-brand as possible.  For example, colors will be holiday themed, but make sure the designs are consistent with current branding.

All of the Peppermint!

Another seasonal marketing tactic especially popular in the fast food industry is the introductions of seasonal flavors.  Coffee companies wait for months to unveil their caffeine creations, usually featuring peppermint or caramel; and establishments like Chick-fil-A or McDonald’s roll out new sweet treats like a peppermint milkshake. 

Powering Through the Holidays with Your Co-Packing Company

You can capitalize on the holiday shopping frenzy while having fun with it, too! By introducing fun holiday-based flavors, eye-catching holiday packaging designs, and hand-written messages of gratitude to your customers can all play a part in maximizing your reach in the cluttered holiday season.  

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Palace Foods Inc. is a co-packing company based in Reading, PA that specializes in hot filling and cold filling processes. We can optimize our production lines to meet either high volume production and small volume production, whichever is best for you.  Contact us to learn more about working with a food co-packer!